"'The biggest bias in the press is towards effectiveness,' said Heilemann, who is authoring a book on the 2008 race along with Halperin.
Because Obama's campaign was generally so well run, he argued, the press tended to applaud even his negative tactics.
'We'll scold you for being negative,' Heilemann said, 'but if it seems to be working, the tone of your coverage becomes more positive.'"
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