Wednesday, November 26, 2008

After Three Decades of Decline, Is This the End for Detroit Automakers? - Column/Csaba Csere - - Car And Driver

"Shortly after Alan Mulally arrived as Ford’s new CEO a couple of years ago, he established big-league lines of credit by mortgaging virtually all of Ford’s assets. Because of this brilliant move, which would have been impossible to achieve during 2008, Ford is thought to have roughly $38 billion available to ride out the economic storm. If the company is burning through a billion dollars per month, Ford has about three years to get it together. With fuel-efficient new models, such as the Fiesta and a redesigned Focus from Europe, as well as a new Explorer and several hybrid additions arriving during the next two years, the outlook is hopeful for the Dearborn company."

If mortgaging your entire company in 2005-2006 and still dropping like a rock is considered a (comparatively) good thing , then GM and Chrysler are better off dead.

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