Saturday, September 13, 2008

Simple Framing — Rockridge Institute

No, thus has nothing to do with pictures and beveled edges. George Lakoff is considered the Father of Framing, the method of using words to outline, define, project and communicate ideas for specific conclusions. Though undeserved, you could call him the Father of Lies, but that title was already taken. Probably by a Republican.

What Lakoff did was pinpoint how words could mold thoughts to achieve a certain result, whether the words were used in a press conference, radio interview or speech. And the Republicans, by and large, have become fanatical framers. That the Truth gets buried in the repetitive blizzard of their words is merely... an objective.

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