"People vote Republican because Republicans offer "moral clarity"—a simple vision of good and evil that activates deep seated fears in much of the electorate. Democrats, in contrast, appeal to reason with their long-winded explorations of policy options for a complex world."
In other words, a simple lie beats a complex truth.
To be fair, a simple truth would also "beat" a complex lie. Only read the article and you'll see that "predisposed Republicans" aren't much interested in truth; rather, they prefer simplicity. And lies are easier to produce than truth.
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